SIMCA ARIANE - 1960
Ariane was comparable to the German Ford Taunus and the American Ford Falcon of the same
year. The size was about the same and its design was quite similar to that of the Taunus,
while the Falcon looked more modern. It was also equally prized to the Taunus, but the
Taunus was a bit shorter and had a bigger engine (1700 cc instead of 1300 cc) that
delivered the same amount of power at lower rev's. The Falcon was technically totally
different to them both and was a lot more expensive to buy in Europe.
the gap between the bread-and-butter Aronde and the upmarket Vedette, the Ariane was
pictured as the car for upper middle class. The design tried to appeal to the American
oriented fashion taste that was associated with that group in the late fifties.
To make the car look more stylish, the sleek line of the design is exaggerated in the advertisement drawings. In reality the front and back of the car were shorter and the car was rather plain to look at in single-tone paintwork.
more technical drawings show the real proportions of the car (in meters). It had a roomy
interior, comparable in size to that of modern day cars like the Volkswagen Golf. A big
boot was an other advantage of the car, the back and the seat of the back row could be
removed to make the boot even bigger. All this made the car popular as a (second-hand) car
for large families.
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