STUDEBAKER LARK: TWO-DOOR SEDAN - 1960

The Two-Door Sedan was aimed at company fleet use and at salesmen. Its low costs and easy maintenance were stressed in advertisements and it was described as top economy.

Here deliberately pictured as a company car, Studebaker tried to position the Two-Door Sedan as the economic alternative for the expanding fleet market. Mid-size Chevrolets and Fords were the standard and Studebaker promised lower running costs with the same representativity.
Unfortunately for Studebaker fleet-owners proved rather conservative and weren't much interested in car economy. Chevrolet and Ford made better deals, and employees felt a bit short-changed in the compact Lark.

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